The latest Auping news

Read the latest news about our mission to recharge the world, about our newest beds and mattresses and the latest news from the sustainable Auping factory.

Auping Tambr ISA22 Winner Teaser
schedule2 minutes

Auping wins 'Oscar of Sound' for innovative music

The new audio identity of the brand wins at the International Sound Awards 2022

Tour du ALS Auping
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Team Auping dreams of a world without ALS

Next week, Team Auping will travel to the south of France, where the Tour du ALS will take place for the tenth time on Thursday 9 June 2022. Participation requires decisiveness and a great sporting achievement. Will you help us?

Auping Evolve circulaire matras
schedule1 minutes

Auping takes important step in circular transition

This spring, Royal Auping is introducing sustainable premium mattresses. The company from Deventer is taking the next major step in making its entire mattress range completely circular.

Noa iF Design Award
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Auping Noa wins iF Design Award 2022

The Auping Noa bed is winner of this year’s iF DESIGN AWARD, the world-renowned design prize. Auping Noa won in the discipline ‘Product’ in the ‘Bedroom furniture’ category.

Ode to your mind
schedule2 minutes

The importance of mental rest

On 28 March, our new brand campaign 'Ode to your mind' will be launched. With this campaign, we celebrate all the beauty that a well-rested mind brings, from good moods and creative inspiration to being able to console and provide a listening ear. With this campaign, we want to emphasize the importance of mental rest. The multimedia campaign, which literally shows the effects of mental rest on people and their environments, appears on TV, online, on social media and in print.